EA and Piracy

John Riccitiello, CEO of Electronic Arts, gave his view on the problem of piracy when it comes to titles from this company. He believes that it is impossible to avoid the fact that some users download content that is paid and then distribute the contents of earning them. EA is aware that this gray market and the market used the title refers significant resources company. Riccitiello believes that EA needs to find a way to convince these users to adapt this practice different market conditions so that the issue is not piracy, but clean and EA and users benefit from this phenomenon.