Prices for the new NVIDIA cards

After the announcement that it will soon appear on the first NVIDIA card companies that support DirectX 11 technology and are based on the new chip GF100 these companies were published and the price at which these cards will be sold. Also, the main Bid-e NVIDIA GeForce GTX 480 cost $ 700 while her younger brother GTX470 cost $ 500 Considering the high cost of such a question is whether Nvidia can count on good sales of its latest model of the card since the ATI Radeon HD 5970, which costs much less and that the performance problems can not compete with the GTX480, while the HD 5870 model is a competitive model GTX 470 and costs some $ 100 less.