Termed as a 'Oscars on the fragrance industry,' nominees and stars gathered on Wednesday, May 25, in The big apple for the FiFi Awards hosted through the Fragrance Foundation to honor those that have contributed to creativity while in the scent-producing industry. Halle Berry was awarded Fragrance Celebrity of the season for "Reveal" and Fergie received the award for first time Fragrance Celebrity of the Year for "Outspoken."
Comparing food to fragrance around the red carpet, Iron Chef Cat Cora said, "It's all about enticing the senses. It provides to become a fine balance between something that comes with a fantastic fragrance and complements my lifestyle." Cora, who later presented the Fragrance of year award to Berry, acknowledged the talented nominees in their category, especially the women. "I'm conducting a category that has Halle Berry, Shakira, Longoria and tony parker as well as for men's Antonio Banderas," said Cora. "I think a few women all have something really sexy to make available so in retrospect they're nominated against the other."
Berries are no stranger to the present sensuous industry with currently three signature scents under her belt. She acknowledges the effectiveness of perfume in program notes saying, "I honestly think that fragrance makes women feel beautiful and confident." The Academy Leading actress wore a black one-shoulder Halston dress with half cut-out midriff.
The night time was rich in many beautiful and confident and even had different tips and hints to be able to best benefit from the luxuries of fragrance. Kelli Bensimon, who presented yesterday evening, recommended spraying the mane. "I always spray my hair because everyone has different DNA and so the same scent will smell different on everyone." Tiffani Thiessen, who admitted Giorgio Armani's Sensi once was her pre-baby go-to scent, declared that when spraying do not forget that "the back of your respective neck is fantastic and also the middle within your back, but those are with the special people."
Fergie, who has been astonished at husband Josh Duhamel before receiving her award, wore a custom made yellow BCBG gown. The singer, who said it took a couple of years to finish the Eau de Parfum, is credited with creating Avon's most successful fragrance and graciously accepted her award saying, "it feels unbelievable that i can develop the biggest launch in Avon's history. It feels amazing to get honored through the industry."
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