Friday, July 23, 2010

Mio online campaign won

Unlike other companies that use agencies to create their online campaign "I Love Green Cities" campaign to Mio was created and implemented with the help of internal Marco team. The campaign included a popular social media sites such as Facebook and YouTube in order to successfully attracted almost 400,000 visitors worldwide with more than 110,000 unique visitors in the course of just 60 days. Mio is the only company from Taiwan who won the "Viral Design" award at this competition. A total of 1687 projects registered in the iF Communication Design Award competition. The jury awarded a total of 499 times iF badge on 480 projects. Mio was awarded "Viral Design" in the category of digital media.

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