No reduction in price for the PS3

It is highly unlikely that Sony could lower the price of the PS3 console in the near future, said the company's Worldwide Studios president Shuhei Yoshida Department. The manager points out that Sony's console finally started to make a profit company. The focus of the company is currently on the improvement of plants for the production of the console and not on giving discounts in order to improve sales. This is the first year in which Sony can not cover the cost of PS 3, according to Yoshida. At this point the company wants to increase production and that her primary goal. Sony intends to maintain the current strategy of price and during the presentation of the new Move controller and 3D content.